Slogan: Melts In Your Mouth Not In Your Hand

Slogan: Melts In Your Mouth Not In Your Hand - The new Fox series Million Dollar Money Drop (Mondays at 7 p.m.) comes at the acquisition-of-riches thing from the opposite direction -- everyone who walks onto the stage immediately becomes a millionaire by being handed a huge pile of cash (in neatly stacked $20,000 bundles). But that's when the tricky part starts, as each tandem of contestants is challenged to see how much of it they can hang onto during a white-knuckle sprint through seven multiple-choice puzzlers.

Like Millionaire, the genius of this new Brit-import format lies in its simplicity. But its gut-grabbing and addictive appeal is found in the fact that the money -- and its disappearance -- is right there for contestants and viewers to see.

"In each game, a pair of contestants is introduced and given a few seconds to fondle and sniff the $1 million that host Kevin Pollak has declared to be all theirs. And then the questions begin -- the players choose between two categories and are then presented with a question with four possible answers (in later rounds, the options are narrowed to three, and then just two).